By Benjamin Pimentel, MarketWatch
SAN FRANCISCO (MarketWatch) Shares of Amazon.com Inc. touched a new high Friday as the company unveiled an expanded deal with NBC Universal and as speculation about a new tablet continued.
But the technology sector took a hit from shares of Autodesk Inc. /quotes/zigman/68719/quotes/nls/adsk ADSK -6.71% , which plunged, sustaining the worst drop within the S&P 500 Index /quotes/zigman/3870025 SPX +1.03% after the design-software firms disappointing results left investors stunned.
SAP CEO confident about euro
Co-chief Bill McDermott discusses SAPs strategy to navigate through tough global economic conditions, as well as the software company's bets on the euro, mobility and the cloud.
Autodesk shares shed 15.6% to close at $30.13.
Late Thursday, Autodesk missed revenue forecasts for the second quarter of fiscal 2013 and cut its outlook in what Jefferies & Co. analyst Ross MacMillan called a big step back.
In a surprise to us, Autodesk missed Street revenues by 4%, blaming execution and soft demand, MacMillan said.
On the other hand, shares of Amazon.com /quotes/zigman/63011/quotes/nls/amzn AMZN +2.19% closed up 1.9%, to $245.74, after the stock hit a record high of $246.87.
The online megaretailer said Friday that it has expanded a partnership with NBC Universal, allowing Amazon to offer more video content. The company also sent out media invitations Thursday for a big event in Southern California in two weeks. Analysts suggest that Amazon was rolling out a new version of the Kindle Fire tablet.
Amazon stock have risen more than 40% this year.
Apple TV rebuffed by the cable guys
Amazon takes pages from Apple playbook
Who inherits your iTunes library?
10 things Apple won't tell you
The tech sector managed to bounce back from early losses. The Nasdaq Composite Index /quotes/zigman/12633936 COMP +0.97% rose 0.5% to close at 3,070, although the benchmark ended the week down a fraction.
The S&P 500 /quotes/zigman/3870025 SPX +1.03% also gained a fraction but was off slightly for the five-day period
Among the notable gainers were shares of Aruba Networks Inc. /quotes/zigman/105849/quotes/nls/arun ARUN -25.61% , which jumped 14.4% to close at $19.36 after the networking company reported upbeat third-quarter results and issued a better-than-expected forecast.
Add to portfolio ADSK 
Add to portfolio AMZN Add to portfolio ARUN 
